Luxury brand Montblanc is entering the wearable technology market with
the introduction of a smartwatch strap for its for analogue watches.
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Rather than putting the wearable technology directly into one of its
luxury timepieces, Montblanc has decided to enter the market with a
functional e-strap, to provide smartwatch features without “compromising on
its style”. A smart approach as research has found that one of the main
issues facing the wearable tech market is that, while functional, the
majority of smartwatches haven’t looked as fashionable as traditional
timepieces.
The TimeWalker Urban Speed e-Strap comes as an optional addition to the
Montblanc Timewalker Urban Speed collection as an interchangeable strap
featuring an integrated technology device that offers an activity tracker,
smart notifications, remote controls and find-me functions, which has been
designed to sit under the wearer’s wrist.
The touch screen display is housed in a stainless steel case with a
diamond-like carbon coating, while the leather strap has a carbon fibre
texture that the brand has dubbed ‘extreme Montblanc leather’, and the
screen can be removed from the strap, which is designed to accompany new
additions to Montblanc’s Timewalker range.
Montblanc introduces wearable tech watch straps
The e-strap connects to selected Android and iOS smartphones, including
the Samsung Galaxy range and Apple iPhone, via Bluetooth Low Energy and
enables the user to preview e-mails by topic and sender, read text
messages, see incoming calls and status updates from social media feeds, as
well as see calendar updates. The device can also work as a remote control
for a music player or camera trigger to allow easier selfies or group
pictures.
Additionally, the device also has a find-me function that helps the user to
find their phone using their watch or by using the smartphone application
to find their watch. Depending on usage, the device needs to be recharged
every 5 days using a standard micro-USB cable.
The wearable technology market is hotting up, with the introduction of
the much-hyped Apple watch set to launch later this year, however,
Montblanc is one of the first established luxury watch brands to enter the
marketplace. The TimeWalker Urban Speed e-Strap will be available from June
2015.
Image: Montblanc