Eric Bischoff and Jason Hervey’s MX Digital game development company have announced a new partnership with actor David Hasselhoff to produce a new game series called, “The Hoff.”

“We’re very excited about Mr. Hasselhoff joining our catalog of celebrity and branded content,” Bischoff stated in a press release. “David is a perfect example of MX Digital Gaming’s strategy of identifying relevant brands and introducing them to the market within unique, cutting edge games.”

“The Hoff” series will launch on February 14 in the UK. For more on the story, visit Yahoo! Finance.

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